The Analogy of EmpireGyalz Promotions logo “Fleur-de-lis”

Our logo is a ‘Heraldic Flower’ called “Fleur-de-lis” which has been used since the Medieval Ages.

Let us take you back to the word that might be haunting your mind by now…

What is ‘Heraldry’:

Heraldry is a special system of identification that developed during the Middle Ages in order to help distinguish fully armored knights on the battle and tournament field. Its remote origins fairly obviously lie partly in the military and national symbols and insignia that were used in ancient Egypt and Rome and even in England, and partly in the individual designs of personal seals that have been found as far back as ancient Mesopotamian society. However, the immediate origins of medieval heraldry probably lie in knights painting personal designs on their shields and on their clothing to help their allies recognize them. These distinguishing devices were meant to be seen at a distance, so large designs and bright contrasting colors were used. Gradually, as not only warriors but also clergy and noble women (and even towns and organizations) adopted heraldic devices, a system of fixed rules and convention for design developed in order to regulate them. By the middle of the Thirteenth Century heraldry with its rules was firmly in place along with a method of describing heraldic designs in words, called "blazoning."

This definition renders EmpireGyalz as Warriors and Noble Women in a simple word “Queens”. Our Role Model and mode of guidance comes from Empress Asfaw Omega Menen(wife to Emperor Haile Selassie I of Ethiopia) since we are Rastafari in one way or the other. We ordain the same position as “Empresses” as Mumma Menen is our pillar of strength and we are in HER Army. 

Each “Heraldic Design” in the Coat of Arms was chosen due to their significance and symbolism. As we dissect our “Heraldic Flower” there are 2 aspects to it i.e. the colour and the flower itself.

COAT OF ARMS OF FLORENCE

1.       Maroon is the colour of our design: this signifies Loyalty, Patience in battle and yet Victorious.

2.       The “Fleur-de-lis”: its origin is of The French Heraldry and the word means “fleur = flower and lis = lily”. It is a stylized lily flower. A lily is a flower of Purity.

THIS IS AN EMPIRE THAT WE ARE BUILDING!!!